Membership action behaviour NEEDS to change

Hi, 

The one thing that I think dolphin is really failing is up-selling. Yes, there are different subscriptions that can offer more features, BUT if a member with a standard membership never upgrades they don't know what they are missing... why? Because if a membership isn't allowed to perform the action... it's actually not even visible. I think this is a HUGE pitfall which can really just take a simple change to capitalize on. 

The biggest features that can benefit from this are comments and mail. Mail kinda half works that way now as there is a "Message" button that is always visible, but only displays a simple message that you are not allowed to perform this action (I'ved added a note to click here to upgrade). Ideally, it should be directed right to the membership page. 

Now comments are a little different but I think the more important one. If you do not have the permission to post comments, there is NEVER a comment box visible for a standard user to try and comment. There SHOULD be so A) they know they are missing something and B) when they do try and comment they are directed again to the membership upgrade page.

Simple messenger is another one. While I hate turning it completely off as it's a huge draw to Instant Message. So, while you should be able to see your friends online... if a standard user tries to send a message, again they should be directed to the upgrade page... etc...

Basically, it would be nice to make it easier to market to your user's that there are upgrades they can get to improve their experience. 

I hope someone gets my point, preferably someone from Boonex to put these into play. It would be a huge improvement and would attract more buyers and also improve our ROI on this product. But... if some savy developer was to come up with a mod to do this... I'd certainly be buying it.

Quote · 27 Aug 2013

no? Everyones happy with poor upsales?

Quote · 29 Aug 2013

 errrr ..... well I hear what you are saying for sure!  Members getting 'Sorry you are denied' or whatever does not make them upgrade ... being redirected to memberships page would possibly help.

Turn access off and they never know its there ... keep it on and they never want to upgrade!   Me, I quit on memberships now ... I have realized people just don't want to pay!

 

I would rather let it all be free now and have regular users enjoying all I have to offer but at the same time gaining more users, traffic and ad clicks etc.

Having a few paying members and many more people pissed off that they need to pay to have access to features defeats my idea of going forwards plus those few paying memberships never equals what can be made in ad revenue and other long term benefits when you have lots of happy users and their recommendations to others about your site.

 

no? Everyones happy with poor upsales?

 

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Quote · 29 Aug 2013
 
 
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