Keyword Search?

Can you tell me when it says "keyword" search what is searched under that word "keyword"  See picture.........Thanks.....

Hi,

as far as I can tell, it searches everyhing that contains that word: blogs, articles, profiles, events...

that the keyword for your ads...

if your fill in keyword like "beach, girl, healthy" for your ads, when the visitor searching on your site by entering some word like 'beach', they will find your ads immediately ^_^

Hmmm I am not sure what that means.............In this case it is a property that was entered as a listing to be viewed the question is what is the "keyword" referring to about that listing.  IOW what is the key and how do I make sure to put the keyword in the right place of the one listing like:

http://www.getglobalexposure.com/m/property/view/Elegant-Luxury-Detached-Villa

OK that is just a random property on that page and that listing what is the keyword that can be searched on that page and any other of the some 205 listed? thks.......  Lets start with that specific property........

http://www.getglobalexposure.com/m/google_search/

Does anyone know how to make this search the entire site?  I have a property module in my website that seems to not be searched by this search is there a way to make it so it would search the property database?